Client Challenge
Maturing brand with an age 50+ patient population attempting to maximize total prescriptions until loss of exclusivity.
AlphaScrip Solution
A multi-use co-pay assistance card requiring activation was put in place, minimizing patient out-of-pocket expense. The program also required for AlphaScrip to be integrated with the manufacturer’s patient hub, web site, and data analytics vendor.
Claim Volume
0
paid claims per month (approx.)
Reimbursement
$0
in payments per month (approx.)
Reporting Platform
- Weekly and monthly customized brand reports
- Weekly data integration into the manufacturer data warehouse
- Ad-hoc reports as required
- Data was leveraged for additional patient communication to drive adherence
Results
Average card usage exceeded average patient usages by 4 fills driven by new patient starts as well as patient adherence. Positive ROI resulted in the program being continued beyond the loss of exclusivity.