Maturing brand with an age 50+ patient population attempting to maximize total prescriptions until loss of exclusivity.
A multi-use co-pay assistance card requiring activation was put in place, minimizing patient out-of-pocket expense. The program also required for AlphaScrip to be integrated with the manufacturer’s patient hub, web site, and data analytics vendor.
paid claims per month (approx.)
in payments per month (approx.)
- Weekly and monthly customized brand reports
- Weekly data integration into the manufacturer data warehouse
- Ad-hoc reports as required
- Data was leveraged for additional patient communication to drive adherence
Average card usage exceeded average patient usages by 4 fills driven by new patient starts as well as patient adherence. Positive ROI resulted in the program being continued beyond the loss of exclusivity.